Online Reputation plays a pivotal role for any business to grow in today’s digital era. The Internet is the first place to gather information about any company, brand, product, or individual. For a business that strives to grow, they need to be aware of their online reputation. Various factors affect the online reputation of the business, such as your business’s online visibility, negative customer comments, etc. In such a scenario, online reputation management helps to preserve your business’s online image. Hence, at toprankseo, we will help to understand how Online reputation management works, its importance, what tools can we use, and some online reputation management strategies for SMB.